Looking for a Square Loyalty alternative?

When you should stay with Square Loyalty

If your programme is working, stay. Switching costs you re-enrolment of your entire customer base, and that cost is almost always underestimated. Square Loyalty is a capable product, and these are real reasons to keep it:

• You already use Square for payments and want everything in one place
• You want loyalty to accrue automatically from the transaction value

When an alternative makes sense

The reasons to move are operational rather than cosmetic:

• You do not use Square, or you do not want loyalty tied to your till
• You want a branded card in the customer's wallet, not a phone-number lookup
• You want to send offers to customers between visits
• You operate outside Square's supported markets

What switching costs

Your existing customers have to be re-enrolled. Wallet cards are signed with a certificate belonging to the platform that issued them and cannot be transferred to another provider. This is a property of how Apple and Google secure cards, not a restriction any vendor chose.

Plan for a transition period where you run both systems, enrol new customers on the new one, and migrate regulars as they come in. For most independent businesses that covers the majority of active customers in six to eight weeks.

How Loonine differs

If you already run Square as your till, Square Loyalty is the path of least resistance: it is native, it needs no extra app, and it ties loyalty to the transaction automatically. Loonine is the better fit if you do not use Square, if you want a branded wallet card rather than a POS lookup, or if you want to reach customers with push marketing afterwards.

See the full feature-by-feature comparison with Square Loyalty · How to switch without losing your customers.