Industries
Loyalty by industry
The mechanic that works for a café is not the one that works for a salon. Here is what we would set up for you.
Stamps 20
Cafés
The best loyalty programme for a café is a stamp card in Apple Wallet or Google Wallet, set to a free drink after ten visits, with customers enrolled by phone number at the counter rather than by scanning a QR code.
Hair salons
The best loyalty programme for a hair salon is a visit-based card in Apple Wallet or Google Wallet, rewarding every sixth appointment, because salon visits are scheduled, high-value and naturally spaced.
Bakeries
The best loyalty programme for a bakery is a stamp card in Apple Wallet or Google Wallet rewarding a free item after eight or ten purchases, enrolled by phone number so the morning queue keeps moving.
Barbershops
The best loyalty programme for a barbershop is a visit card in Apple Wallet or Google Wallet rewarding every fifth or sixth cut, because barbershop visits are frequent, regular and similar in value.
Coffee shops
The best loyalty programme for a coffee shop is a wallet-based stamp card offering a free drink after ten purchases, with enrolment by phone number so sign-ups happen during peak trade rather than after it.
Juice bars
The best loyalty programme for a juice bar is a wallet stamp card rewarding a free drink after eight or ten purchases, which suits the high-frequency, habit-driven purchase pattern of health-focused customers.
Yoga studios
The best loyalty programme for a yoga studio is a visit-based card in Apple Wallet or Google Wallet rewarding every tenth class, which reinforces the attendance habit that determines whether a member renews.
Car washes
The best loyalty programme for a car wash is a visit card in Apple Wallet or Google Wallet rewarding every fifth wash, because the service is standardised, repeat-driven and decided almost entirely on convenience.
Pet groomers
The best loyalty programme for a pet groomer is a visit card in Apple Wallet or Google Wallet rewarding every sixth groom, because grooming runs on a predictable six-to-eight week cycle per animal.
Pizzerias
The best loyalty programme for a pizzeria is a stamp card in Apple Wallet or Google Wallet set to a free pizza after eight orders, because pizza tickets cluster tightly enough that every order is worth rewarding equally.
Nail salons
The best loyalty programme for a nail salon is a visit card in Apple Wallet or Google Wallet giving a free treatment after six visits, because appointments are booked on a predictable cycle and attendance matters more than spend.
Gyms and fitness studios
The best loyalty programme for a gym is a visit card in Apple Wallet or Google Wallet rewarding attendance rather than spend, because members already pay monthly and the real churn risk is a member who stops showing up.
Bubble tea shops
The best loyalty programme for a bubble tea shop is a stamp card in Apple Wallet or Google Wallet giving a free drink after ten, because the customer base is young, phone-native and visits frequently enough to finish a card quickly.
Ice cream and gelato shops
The best loyalty programme for an ice cream shop is a stamp card in Apple Wallet or Google Wallet giving a free scoop after eight, designed so the card survives the winter gap between seasons.
Food trucks
The best loyalty programme for a food truck is a stamp card in Apple Wallet or Google Wallet, because a wallet card can push your location to customers who already like you, which solves the food truck's actual problem, which is being findable.
Sandwich shops
The best loyalty programme for a sandwich shop is a stamp card in Apple Wallet or Google Wallet set to a free sandwich after eight purchases, because weekday lunch is a habit bought at roughly the same price every time.
Laundromats
The best loyalty programme for a laundromat is a stamp card in Apple Wallet or Google Wallet giving a free wash after ten, because laundry is a fixed-price, fixed-interval purchase and the customer chooses almost entirely on which machines are closest.
Breweries and taprooms
The best loyalty programme for a brewery taproom is a stamp card in Apple Wallet or Google Wallet rewarding a free pint after ten, subject to the local rules on rewarding alcohol purchases, because a taproom's regulars visit weekly and buy at a consistent price.
Cinemas
The best loyalty programme for an independent cinema is a visit card in Apple Wallet or Google Wallet giving a free ticket after six, because what the business needs is attendance rather than a larger spend per head.
Coworking spaces
The best loyalty programme for a coworking space is a visit card in Apple Wallet or Google Wallet rewarding a free day after ten, aimed at day-pass and flexible users rather than at members who already pay monthly.
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Restaurants
The best loyalty programme for a restaurant is a points card in Apple Wallet or Google Wallet, awarding one point per unit of currency spent, because restaurant tickets vary too much for a stamp card to be fair.
Beauty salons
The best loyalty programme for a beauty salon is a points card in Apple Wallet or Google Wallet, because treatment prices vary widely and points reward the higher-value services you want to sell more of.
Bookshops
The best loyalty programme for an independent bookshop is a points card in Apple Wallet or Google Wallet, awarding points per unit spent, because book prices vary and points reward the customer who buys more rather than more often.
Dry cleaners
The best loyalty programme for a dry cleaner is a points card in Apple Wallet or Google Wallet awarding one point per unit of currency spent, because order values range from a single shirt to a full household load.
Florists
The best loyalty programme for a florist is a points card in Apple Wallet or Google Wallet, because order values swing from a single bunch to a wedding and the most valuable customers are the ones buying on a recurring occasion cycle.
Butchers and delis
The best loyalty programme for a butcher or deli is a points card in Apple Wallet or Google Wallet awarding one point per unit of currency, because baskets vary from a single item to a full weekend shop.
Opticians
The best loyalty programme for an optician is a points card in Apple Wallet or Google Wallet, because purchases are infrequent and high-value, and the card's real job is to keep the practice present between visits that are years apart.
Spas and wellness centres
The best loyalty programme for a spa is a points card in Apple Wallet or Google Wallet, because treatment prices vary widely and the objective is to convert occasional treat purchases into a regular self-care habit.
Convenience stores
The best loyalty programme for a convenience store is a points card in Apple Wallet or Google Wallet, because visits are frequent but basket sizes vary enormously and the goal is to win the daily stop from a competitor on the same street.
Pharmacies
The best loyalty programme for a pharmacy is a points card in Apple Wallet or Google Wallet that earns on over-the-counter and retail purchases only, excluding prescriptions, because rewarding prescription medicine is restricted in most markets.
Pet shops
The best loyalty programme for a pet shop is a points card in Apple Wallet or Google Wallet earning one point per euro, because food is bought on a predictable cycle at a high ticket while everything else in the shop is occasional.
Bike shops
The best loyalty programme for a bike shop is a points card in Apple Wallet or Google Wallet earning on parts, accessories and servicing, because the bike sale is rare and everything that follows it is where the repeat business lives.
Auto repair shops
The best loyalty programme for an auto repair shop is a points card in Apple Wallet or Google Wallet with a long-horizon reward, because a car is serviced once or twice a year and the real value of the card is the reminder rather than the discount.
Hardware stores
The best loyalty programme for a hardware store is a points card in Apple Wallet or Google Wallet earning one point per euro, because the store serves two completely different customers and only a spend-based mechanic treats both fairly.
Garden centres
The best loyalty programme for a garden centre is a points card in Apple Wallet or Google Wallet earning one point per euro, because demand is severely seasonal and the card's real job is giving you a way to reach customers in the months they would not think of you.
Hotels and guesthouses
The best loyalty programme for an independent hotel is a points card in Apple Wallet or Google Wallet earning on direct bookings and on-site spend, because its purpose is to move guests off the booking platforms rather than to increase how often they stay.